The Power of Branding

The Power of Branding was a well written book by Tony Sinanis. I really enjoyed reading this book and I hope you find this summary helpful.

I have to say that the Power of Branding has been the most personal of the books that I have read thus far. Author Tony Sinanis talked about many tips and ideas for school to brand itself. Three of the ways or very important to me. One Tony mentioned is telling your schools story to from the perception of your school. Another is leading by example. The last tip that stood out to me was during things heartedly. On the other day we had a major issue to take place outside of our school. Because of the toxic perception of our school the incident was chalked up as an expected outcome. Tony Sinanis that school’s should use the many resources available to share the learning experiences that are taking place within the school on a daily basis. Tony also mentioned that he ensures that he is visible in the classroom, lunchroom, recess, gym, and hallways. He talks about how he try to know each of the students by name and know something about each of the staff members personally. It is my opinion that Tony is modeling for his teachers exactly what differentiated instructions should look like. That why he is able to say he try to lead by example. He talked about how it is an expectation that each teacher use small groups as often as possible within they’re classroom. In my opinion he has already laid the ground work for what differentiated instructions should look like. The last point is about doing thing heartedly. Giving that I am a man of faith and whatever I do I try and to it as if I was doing it for my lord. Tony mentioned that most of his idea about doing things heartedly is theoretical opposed to quantitative data, meaning that he does not have lots of research to back him up. That was shocking for me to hear with our data driven profession that someone is actual living exactly what they are teaching.